The All-in-One Growth System for High-End Cabinetry & Millwork Shops
We help you look like the obvious premium choice — turning your online presence into a magnet for high-margin kitchens and built-ins from clients who value real craftsmanship.
What Happens When Your Business Looks as Premium Online as It Does in Real Life
More High-Value Clients (the ones who appreciate real craftsmanship)
A sharp, professional online showroom naturally attracts homeowners and designers who want premium, custom work — not the low-budget, high-hassle crowd. Serious buyers recognise serious craftsmanship the moment they see it.
Look Like the Premium Craftsman You Actually Are
Your kitchens, built-ins, and interiors finally look online the way they do in real life — clean, detailed, high-end. Clients instantly see you as the top choice and feel confident reaching out before they even pick up the phone.
Never Lose Another Good Lead Because You Were on the Tools
Every serious inquiry gets an instant, on-brand reply + smart follow-ups with your best photos and testimonials — even at 2 a.m. or while you’re on-site. The jobs you should be winning stop slipping away.
Here’s Why High-End Craftsmen Like You Still Have Slow Months
Word-of-mouth is great… until it isn’t enough to keep you fully booked.
One month you’re slammed, the next you’re staring at an empty calendar because the referrals simply slowed down — and there’s nothing else consistently bringing new clients in.
Meanwhile, homeowners are now Googling “custom cabinets near me,” comparing photos, reviews, and who looks most professional online… and calling the shop that wins that first impression.
Most cabinet makers and custom woodworkers lose jobs they should be winning for three simple reasons — none of which have anything to do with their craftsmanship.
You’re Losing Dream Projects for Exactly These Three Reasons:
1. You Look Outdated (and it’s killing trust)
75% of homeowners will judge a contractor’s credibility based on their website. You can build gorgeous $20k–$40k kitchens… but if your site looks like a weekend handyman built it, clients assume your workmanship matches — and move on to someone who simply looks more professional.
2. Clients Can’t Find You When They Search
Top 3 spots in Google get almost all the clicks. Right now other shops — often worse craftsmen — rank higher simply because their Google profile is complete, they ask for reviews, and their site clearly tells Google what they build and where they work. You’re invisible when homeowners are ready to spend.
3. Leads Go Cold Because You’re Busy in the Shop
You’re on a noisy install or in the back spraying doors when the message hits your phone. You don’t see it for 4–6 hours — by then the homeowner has already booked the shop that answered in 11 seconds. 50% of clients pick the craftsman who responds first — even if his work isn’t as good as yours.
These problems don’t fix themselves — but they disappear when your online presence is built the right way.
Introducing Woodwork Hero — The Done-For-You Website, Google Visibility & Lead System Built for Woodworkers
Woodwork Hero solves the three problems that quietly push great projects to other shops — and it does it all for you, without adding to your workload.
Everything is built, connected, and running 24/7 behind the scenes:
→ A premium, high-end website that finally makes you look like the obvious professional choice
→ Stronger Google presence so more homeowners find you when they’re ready to hire
→ Instant, on-brand replies that keep every good lead warm — even while you’re on-site or off the clock
You stay focused on the craft.
The system handles the visibility, the first impression, and the follow-up.
Woodwork Hero removes the outdated look, the online invisibility, and the lost leads — so the steady, high-value projects start coming in more consistently.
Here’s exactly what you get:
1. A Modern Digital Showroom That Finally Matches Your Craftsmanship
We build you a clean, fast, mobile-ready website that actually reflects the quality of your work. Your galleries are organized beautifully, your services are clearly explained, and every layout is designed to turn visitors into real inquiries.
Everything is customized — your photos, your colors, your wording, your structure — so the site fits your brand, not a cookie-cutter template.
Result: Homeowners instantly trust your professionalism and see you as the top choice before they even reach out. See how your website could look
2. Local Google Visibility That Puts You in Front of More Ready-to-Buy Clients
We fully optimize your Google Business Profile — photos, categories, service areas, keywords, posts — and keep it active so Google ranks you higher and trusts your business more consistently.
Your site is also built with clean local SEO that speaks Google’s language, plus automated 5-star review growth that builds trust month after month and strengthens your overall visibility.
Result: You show up higher, more often, and get chosen more simply because clients can finally find you.
3. Zero Lost Leads — Every Inquiry Answered in Seconds, 24/7
Every message from your website, Google, Facebook, or after-hours goes straight into your system and gets a fast, friendly response within seconds — written in your tone and approved by you.
A simple follow-up sequence keeps leads warm with helpful reminders, photos of your work, and quick answers while you stay busy on-site.
Result: No more high-value projects disappearing because you were driving, installing, or unavailable.
4. Completely Done-For-You — No Tech Headaches, No Learning Curve
We handle everything: the build, the writing, the setup, the integrations, the SEO, the review system, and your ongoing updates.
You just send a few photos and fill-in a questionnaire — that’s it. After launch, we monitor your system, keep everything optimized, and provide priority support anytime you need help.
Result: Your marketing runs automatically while you stay focused on the shop, the installs, and the work that actually makes you money.
Straightforward Pricing That Costs Less Than Losing One Good Job
(No contracts, cancel anytime, you own the website)
If this system helps you win even one good project every quarter — a kitchen, a large built-in, a stair job — it more than covers the entire cost. Most shops lose several of those every month without realising it.
Here’s what it actually costs:
Step 1 — Choose your one-time setup
Option A: Full Website Build + System Setup
Setup → $1,495
Everything included: a custom WordPress website built for conversions, organized project galleries, full GBP optimization, instant lead follow-ups, review automation, and CRM integration — all delivered within 15 business days
Option B: Keep Your Website - Add the Lead System
Setup → $495
Everything you need to capture, track, and follow up with leads: instant replies for all inquiries, automated follow-up sequences (approved by you), review requests, a full CRM pipeline, unified inbox, booking calendar, and project workflows — ideal if you’re keeping your current website.
Step 2 — Choose Your Monthly Plan
Monthly Plan 1 — Lead Management Only
$197/mo
For shops that already rank well and just want better lead handling.
Instant replies for every inquiry, automated follow-up sequences (you approve the tone), review request automation, unified inbox for all messages, lead pipeline tracking, booking calendar, reminders, and full CRM tools — everything you need to manage leads professionally without changing your existing website.
Monthly Plan 2 — SEO + Lead Management
$495/mo
For shops that want higher Google rankings and steady organic visibility.
Includes everything in Lead Management, plus ongoing Google Business Profile updates, local keyword tuning, monthly GBP posts, reputation building, technical and on-page SEO improvements, citation updates, and ranking-focused tweaks month after month — designed to move you higher in search and keep you there.
👉 Want the full breakdown of everything included?
You Don’t Need More Referrals — You Need a Steady Flow of Leads From Beyond Word-of-Mouth
You’re already excellent at what you do — the craftsmanship isn’t the problem.
What’s holding you back is that your online presence isn’t doing its job. It doesn’t reflect your skill, it doesn’t get you found consistently, and it doesn’t follow up fast enough to win the jobs you should be winning.
Woodwork Hero fixes all of that by giving you a setup that:
makes you look as professional online as you are in real life
gets you discovered more often when homeowners search locally
replies instantly to every serious inquiry — even while you’re on-site
keeps your schedule steadier and your pipeline more predictable
All without adding anything extra to your workload.
If you want better clients, better projects, and fewer slow months, this is the system that makes it happen.
And if you’re ready, we can have everything built, connected, and live within 15 business days.
Let’s get your business looking — and performing — the way it should.
Frequently Asked Questions
Who is Woodwork Hero built for?
Woodwork Hero is designed for cabinet makers, millwork shops, and custom woodworking businesses that build high-value, highly visual projects — kitchens, built-ins, custom interiors, staircases, and more.
If your projects are custom, worth several thousand dollars, and you want more steady leads and better clients, you’re an ideal fit.
If you’re already booked solid year-round and don’t need more inquiries right now, you may not need the full system — but most shops can still benefit from better lead handling and a more professional online presence.
Will this replace my current CRM or job management software?
No — Woodwork Hero is not a project management system, and it’s not meant to replace the tools you already use to run your jobs.
Platforms like Jobber, Buildertrend, QuickBooks, MeasureSquare, CabinetVision, etc., are designed for estimating, scheduling, production, invoicing, and managing active projects.
Woodwork Hero focuses on the front end of your business:
- capturing new leads
- responding instantly
- following up professionally
- organising your inquiries
- generating reviews
- helping you get found on Google
If you already use a CRM or job management tool you’re comfortable with, you can keep using it exactly as you are.
And if you want the two systems to talk to each other, we can connect your leads into your existing workflow (via native integrations or Zapier) so nothing gets double-entered and nothing slips through the cracks.
Woodwork Hero handles the leads.
Your existing system handles the jobs.
Simple, clean, no disruption to how you already work.
What software does this run on, and do I have to learn it?
Woodwork Hero runs on a professional CRM and automation platform (powered by HighLevel), but you don’t need to learn the whole system to use it.
We set everything up for you — the website forms, instant replies, follow-up messages, review requests, Google connections… all the technical pieces run quietly in the background.
The only thing you’ll ever need to check is your lead pipeline, which shows all your inquiries in one place.
And even that can be monitored with a simple mobile app — most shops check it for 2–3 minutes a day.
If you want to, the software also includes:
- quoting tools
- invoicing
- scheduling
- email marketing
…but none of that is required.
If you already have systems like Jobber, QuickBooks, or Buildertrend, there’s no need to switch — we integrate your leads into your existing workflow.
So no, you won’t be learning “another tool.”
You’ll just be seeing your leads come in faster and more organized than ever.
Will this help if I already rank well on Google?
Yes — many shops who already rank well can still benefit from Woodwork Hero.
If your website looks good and you’re already high in search, the biggest gains usually come from our lead management system: instant replies, smart follow-ups, review automation, and a clean pipeline so you never lose a good inquiry again.
Even well-ranking shops lose work simply because they don’t respond fast enough or follow up consistently — this fixes that.
Do you work with more than one shop in the same area?
We can work with multiple shops in the same region for web design and the lead management system — those parts don’t affect your search rankings.
But for Local SEO, we only work with one woodworking business per service area at a time.
Search optimisation creates direct competition, and we don’t believe in putting two clients head-to-head for the same keywords.
If you want SEO, your area is locked in on a first-come, first-served basis.
How long until I start seeing results?
SEO is never instant, and no one can guarantee rankings — Google simply doesn’t work that way.
That said, most woodworking shops start seeing noticeable improvements in visibility and rankings within 3–4 months, especially if they’re starting with little to no optimisation. Some see movement even earlier if their market isn’t too competitive.
Review growth, Google Business Profile activity, and better on-page signals all help things compound over time.
The lead management system (instant replies, follow-ups, pipeline) works immediately, but SEO gains typically build month after month.
Can you work with my existing website instead of building a new one?
Sometimes — it depends on how your current site is built and what you want to improve.
If you mainly want:
- SEO improvements,
- better Google visibility, or
- our lead system + automations,
…then yes — we can usually keep your existing website and just connect everything to it.
Where it gets tricky is design changes.
Most WordPress sites are built using different page builders (Divi, Elementor, WP Bakery, etc.), and each one works differently. Some are simple to edit… others are a nightmare.
To keep things seamless and avoid breaking your site, we only take on design improvements if your site is built in a builder we can confidently work inside.
If not, we may recommend rebuilding the key pages using our proven framework — which often ends up faster, cleaner, and better for SEO anyway.
The simple version:
- SEO improvements? Yes, we can work with your current site.
- Lead system + automations? Works with any website.
- Design upgrades? Only if your current setup is practical to work in (we’ll check and let you know).
If you’re not sure, we can review your site quickly and tell you exactly what’s possible — no pressure either way.
Can I approve the messaging before it goes live?
Absolutely. You review and approve everything so it matches your voice and tone.
Do I get reporting so I can see what’s working?
Yes.
You receive a simple monthly report showing:
- Number of leads
- Where they came from (website, Google, ads, etc.)
- Key visibility stats
- Notable SEO movement
- High-level trends
No confusing dashboards — just the numbers that matter.
What’s included in “small edits” each month?
Small edits include:
- Updating text
- Swapping or adding photos
- Minor layout adjustments
- Updating an existing section
New service pages, major redesigns, or significant additions are quoted separately so you always know the cost before we begin.
What if I don’t have great photos?
Great photos help, but you don’t need a professional photographer to get a great-looking website.
If your images were taken on a modern smartphone, we can make them look significantly better using professional editing tools — fixing lighting, color, cropping, straightening, and overall clarity so your work is shown in the best possible way.
That said, we want to be honest:
We can’t perform miracles with old, blurry, low-resolution photos.
But as long as you have reasonably clear shots from a recent phone (iPhone, Samsung, Pixel, etc.), we can enhance them a lot and make your projects look sharp and professional.
And if you need guidance, we’ll also give you simple tips for taking better project photos going forward — no fancy equipment required.
Is there a minimum commitment for the monthly plans?
No — all monthly plans are month-to-month, and you can cancel anytime.
If you’re using the SEO plan, we do recommend staying on for at least 6 months. That’s because Google needs consistent signals (reviews, updates, optimizations) over time before rankings start to move meaningfully.
The lead management system works immediately.
SEO compounds month after month.
What happens if I cancel?
Your website is 100% yours to keep forever — the design, pages, content, photos, galleries, and your domain. Nothing disappears and nothing gets taken away.
Here’s exactly what happens if you ever cancel your monthly plan:
-Your website stays online.
You can either keep it hosted with us for $297/year,
or move it to any hosting provider you prefer.
-If you want to migrate it elsewhere, we can handle the transfer for you for a simple one-time $97 migration fee, or you can do the migration yourself.
-What stops working:
The CRM, instant replies, automated follow-up sequences, review requests, lead pipelines, and unified inbox — these tools require an active subscription to the HighLevel software so they pause if the monthly plan is cancelled.
But everything you paid for — the website and all your content — is yours permanently.
Choose Your Next Step
Whether you want to talk things through first or you’re ready to begin right away, you can move forward in the way that feels right for your business.
BOOK A CALL
Best if you want to ask questions, explore options, or make sure we’re the right fit.
20–30 minute call
Walk through the system
See exactly how it works for your business
No pressure, no pushy sales tactics
GET STARTED NOW
Ideal if you're ready to begin and want us building your system right away.
Pay the setup fee securely
Fill out your onboarding form
Send over your photos and details
We start your build as soon as your materials arrive
You’ll get consistent updates and previews as we go
Additional Services for Any Type of Business
If you just need help with your website, visibility, or lead flow, these standalone services give you exactly what you need
Custom Web Design
A clean, modern website built to showcase your craftsmanship, build trust, and convert more visitors into real inquiries.
Search Engine Optimization
Rank higher in Google, get found by more of the right clients, and build long-term visibility with custom SEO services.
Lead Management
Instant replies, smart follow-ups, review generation, and a simple CRM — everything you need to turn more inquiries into clients.
Website & Visibility Audit
A clear, expert breakdown of what’s helping or hurting your rankings — plus an action plan to improve fast.
Woodwork: An All-in-One Platform to Help You Grow Your Practice.
MassageHero brings everything you need to attract, book, and retain clients into one easy system — no tech stress, no juggling apps, just a smooth path to growth.
With Massage Hero you get:
Done-For-You Website
A professional, mobile-friendly site built for massage therapists — designed to attract clients and convert visits into bookings. No DIY, no tech headaches.
Online Booking & Payments
Clients can schedule and pay instantly from their phones. No missed calls, no back-and-forth messages — just a calendar that fills itself.
Gift Cards & Memberships
Sell gift cards online and offer memberships that bring clients back every month, creating predictable, recurring revenue.
Google Profile Optimisation
We’ll help you show up where clients are searching — right in the local “massage near me” results — with a fully optimised Google Business Profile.
Reviews & Reputation
Turn happy clients into glowing 5-star Google reviews that boost your credibility and attract new clients automatically.
Automated Client Marketing
Stay top of mind with rebooking reminders, thank-you messages, and offers — sent automatically, so clients keep coming back.
THE ALL-IN-ONE PLATFORM TO GROW YOUR LOCAL BUSINESS!
All the tools you need to grow your local business, from reviews, website, communication, bookings, and more — all in one platform.
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MassageHero gave me a professional website I never could have built myself. Now clients find me online and book instantly — my schedule fills itself.
I used to rely only on Facebook, but it wasn’t bringing new clients. Since switching to MassageHero, I’m finally visible on Google and getting regular bookings.
The setup was so easy, everything done for me. I love that reminders and reviews go out automatically — my clients feel cared for and I stress less
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